Business Techs has been a premier IT provider for Twin Falls and its surrounding communities for over 80 years. However, they needed a new website that reflected the various services they offer to clients.
We worked with owners, Tim and Melissa, to ensure that the website's layout was familiar to their existing clients so that support and client portals were still easily accessible. We also ensured that the images and copy on the site were compliant with the brands they work with, primarily Toshiba. By complying with their partner's branding guidelines, Business Techs remain a high quality and trusted distribution partner for all of their vendors.
The project included a complete redesign and a reorganization of the information on their old website. In addition, we emphasized Business Techs' long-standing operations in the Magic Valley to foster trust with new clients. We also worked with their team to write new copy that reflected the brand and ethos of Business Techs.